SEM / SEO

Optimizing and marketing...

Having your own website is one thing but getting people to look at it is another.  Search engine optimisation (SEO) and marketing (SEM) are the techniques that are used to get your website up the search engine rankings or alternatives such as pay per click advertising.

Hotpickle provides a service to understand your market and undertake a marketing and optimisation campaign to fit.  This will all be within an agreed budget to meet your business needs.

Know your market

Saying all the right things at the right price...

The correct strategy for your business is dependent on the services you provide and the potential client conversion rate vs cost.  Every business is different and where a 5p cost per click could provide an efficient profit, another business may need to set their marker at £1 or higher in order to get the correct throughput and subsequent business interest.

Hotpickle will trial different marketing campaigns in order to find the most suitable strategy for your business.  Trials are normally short term probes into the market with a fixed price in order to see what the web interest can be for certain search criteria.  It's actually quite fun!